Products / GTM Orchestrator
Production testedThe coordinator that runs your GTM pipeline.
A brief goes in. Napoleon, the coordinator, dispatches your crew through the as-run pipeline, discover through launch, and holds for your approval at the checkpoints that already fire on real campaigns.
GTM Orchestrator turns a client brief into a dispatched campaign - discover through launch - so you run GTM from a /command instead of babysitting every stage.
Three commands, the whole state of a campaign.
Every session starts with a read-only digest, never a guess from memory.
One coordinator. A crew it dispatches to.
GTM Orchestrator coordinates; it does not do the work itself. A brief moves through the as-run pipeline, and a fixed crew of specialist agents executes each stage under a brief with orient, task, guardrails, and return sections.
Nine named stages run today - 01-discover through 09-launch, several with lettered sub-stages (04b-waterfall, 07b-personalize, 08-qa/mechanical). A wider 15-task campaign graph is built and tested, not yet exercised on a live campaign.
Launch, paid people-find, and spend over the contract ceiling are confirm-gated. The operator's words are a claim, never proof - the coordinator verifies the result independently.
A stage that needs a human decision writes a checkpoint file and stops. The operator edits it; the coordinator never fills one in for you.
Grounded in the GTM MCP - 1,626 campaigns of proven pattern, so its dispatch decisions start from real outcomes.
Five specialists, one coordinator.
The roster is fixed - the coordinator never invents an agent. Each owner validates its own work; there is no separate QC pass.
- List BuildingSourcing and filtering
- EnrichmentCompany and people data
- CopywritingSequences and personalization
- EmailBisonInbox, list, and launch mechanics
- CadenceSend timing and follow-up
Work is happening all the time. Approve next steps where your judgment matters.
Brief becomes a pipeline run
A client brief starts the as-run pipeline - discover through launch. A wider 15-task campaign graph with its own worktree and contract is built and tested, not yet exercised on a live campaign.
The coordinator dispatches
Each task goes to its owning specialist with an orient, task, guardrails, and return brief - never pasted context, never an invented agent.
It holds where judgment matters
Launch, paid people-find, and over-ceiling spend stop for your explicit yes. Everything else is auto or notify, never a stricter or looser gate than the table says.
State survives the restart
Task state, lead state, and cost state each live in exactly one place. Conversation memory is never authoritative - the backlog and the database are.
Every product GTM Orchestrator plugs into.
One brief. A coordinated crew. Your approval at the gates that matter.
GTM Orchestrator ships with every founding seat, alongside the brain, the CLI, and a new production system every month.