BOOLEAN BANK: ASCENIX / LONG-TERM CARE (Sell Better show, Oct 20, 2026)
TESTED items say where they were tested. Everything else is UNTESTED: run it in Google before building a list.
Replace {domain}, {company_name}, {home_name}, {operator_name}, {city}, {state} with real values.

=== TESTED (validated champion patterns, research-process builder, 3,357 searches, 25 companies, 2026-03-18) ===
{company_name} careers
site:{domain} blog OR pricing OR demo
site:{domain} resources OR guides OR whitepapers
site:{domain} "subscribe" OR "newsletter" OR "sign up"
site:linkedin.com/company/{company_name}
{company_name} review

=== TESTED (owner and people search) ===
site:linkedin.com/in "{company}" (CEO OR founder OR owner OR president OR partner OR principal)
"{company_name}" {city} site:bbb.org
"{company_name}" {city} {state}

=== POSTED BY THE CAPTAIN (Oct 8, 2026) ===
site:{domain} "Careers" OR "Hiring"
site:{domain} inurl:careers
(site:jobs.ashbyhq.com OR site:boards.greenhouse.io OR site:jobs.lever.co) "{COMPANY_NAME}"
site:linkedin.com/in "{COMPANY_NAME}" AND ("Title" OR "title2")
site:{website} "info@" OR "@gmail" OR "@yahoo"

=== UNTESTED: blog exists and is active ===
site:{domain} (inurl:blog OR inurl:news OR inurl:stories OR inurl:updates)
site:{domain} (inurl:blog OR inurl:news) after:{date 90 days ago}
site:{domain} intitle:"blog"

=== UNTESTED: running ads (URL templates and footprints) ===
https://adstransparency.google.com/?region=anywhere&domain={domain}
https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=ALL&q={company_name}&search_type=keyword_unordered
site:{domain} (inurl:lp OR inurl:landing OR inurl:campaign)
site:{domain} ("book a tour" OR "schedule a tour")

=== UNTESTED: hiring and expansion (LTC) ===
(site:indeed.com OR site:ca.indeed.com) "Director of Care" "long-term care"
(site:indeed.com OR site:ca.indeed.com) ("Director of Nursing" OR "Administrator") "skilled nursing" "{city}"
"{operator_name}" ("acquires" OR "acquired" OR "acquisition") after:2026-01-01
"{operator_name}" ("redevelopment" OR "new home" OR "new beds" OR "groundbreaking" OR "grand opening")

=== UNTESTED: location count and locations pages ===
site:{domain} (inurl:locations OR inurl:homes OR inurl:communities OR inurl:residences)
site:{domain} ("our homes" OR "our communities" OR "our locations" OR "find a home")

=== UNTESTED: nonprofit vs for-profit ===
site:{domain} ("non-profit" OR "not-for-profit" OR "nonprofit" OR "registered charity" OR "charitable organization")
site:projects.propublica.org/nonprofits "{home_name}"
"{home_name}" ("Form 990" OR "990")
"{home_name}" ("charitable registration number" OR "registered charity")
site:{domain} ("municipal" OR "county home" OR "operated by the County" OR "operated by the City")

=== UNTESTED: parent or management company ===
"{home_name}" ("managed by" OR "operated by" OR "a member of" OR "part of the" OR "owned by")
"{home_name}" ("management company" OR "management services")
site:publicreporting.ltchomes.net "{home_name}"
site:linkedin.com/in ("VP Clinical" OR "Vice President of Clinical Services" OR "VP Quality") "{operator_name}"

=== UNTESTED: LinkedIn profile-body keywords ===
site:linkedin.com/in "falls prevention" ("long-term care" OR "nursing home")
site:linkedin.com/in ("responsible for" OR "oversee" OR "lead") "falls program" "long-term care"
site:linkedin.com/in "QAPI" ("skilled nursing" OR "SNF") ("led" OR "oversaw" OR "responsible")
site:linkedin.com/in "PointClickCare" ("implementation" OR "super user" OR "rollout") ("long-term care" OR "skilled nursing")
site:linkedin.com/in "risk management" "incident" ("long-term care" OR "senior living")
site:linkedin.com/in ("IPAC" OR "infection prevention") "long-term care" "Ontario"
site:linkedin.com/in "survey readiness" ("skilled nursing" OR "nursing home")
site:linkedin.com/in "MDS" ("PDPM" OR "case mix") "skilled nursing"

=== UNTESTED: unique titles ===
site:linkedin.com/in ("Director of Care" OR "Assistant Director of Care") ("long-term care" OR "LTC")
site:linkedin.com/in ("Director of Nursing" OR "DON") ("skilled nursing" OR "nursing home")
site:linkedin.com/in ("Nursing Home Administrator" OR "Licensed Nursing Home Administrator")
site:linkedin.com/in "Executive Director" ("assisted living" OR "senior living" OR "retirement residence")
site:linkedin.com/in ("MDS Coordinator" OR "RAI Coordinator") ("skilled nursing" OR "long-term care")
site:linkedin.com/in ("IPAC Lead" OR "IPAC Manager") "long-term care"

=== UNTESTED: LTC databases and public records ===
site:publicreporting.ltchomes.net "falls prevention"
site:publicreporting.ltchomes.net ("post-fall assessment" OR "post fall")
site:publicreporting.ltchomes.net "compliance order"
"statement of deficiencies" "F689" filetype:pdf
"statement of deficiencies" ("F842" OR "F686") filetype:pdf "{state}"
site:rhra.ca "inspection report" "{home_name}"
("RFP" OR "request for proposal") ("long-term care" OR "nursing home") ("incident management" OR "risk management" OR "clinical analytics") after:2026-01-01
("county home" OR "county nursing home") ("RFP" OR "bid") ("software" OR "EHR")
https://npiregistry.cms.hhs.gov/api/?version=2.1&taxonomy_description=Skilled%20Nursing%20Facility&state={ST}&enumeration_type=NPI-2&limit=200

=== UNTESTED: tech stack and pain language ===
site:{domain} ("PointClickCare" OR "MatrixCare" OR "Yardi")
site:pointclickcare.com "customer-success-story" ("skilled nursing" OR "senior living")
site:reddit.com/r/nursing ("fall report" OR "incident report") ("LTC" OR "nursing home")
site:reddit.com ("PointClickCare" OR "PCC") ("charting" OR "documentation")